Founder-led
Direct senior involvement from the first question through launch.
Founder-led commerce studio · Europe / worldwide
Commerce brands
people choose.
FORMMERCE unites positioning, premium web design, frontend engineering and conversion thinking for ambitious product brands.
Strategy · Design · Development · CROOur point of view ↓
Why FORMMERCE exists
01 / Form
Make them
feel it.
Form earns the pause. It gives an idea shape, creates desire and makes the experience feel considered before a word is read.
02 / Commerce
Make the next step
feel obvious.
Commerce turns attention into movement. Clear hierarchy, useful reassurance and less friction help the right customer act.
FORM+COMMERCE
FORMMERCE
Exceptional design, engineered to perform.
One specialist partner
Three disciplines.
One accountable outcome.
01
Web design
A clear, ownable visual system that makes the right things feel obvious—and your brand hard to forget.
Explore ↗02Development
Fast, robust frontends where the design survives contact with every screen, browser and real customer.
Explore ↗03E-commerce
Buying journeys built around how customers discover, compare, decide and come back—not around a theme's defaults.
Explore ↗How we create confidence
Senior thinking should be visible in the work—not hidden behind the pitch.
You work directly with the person shaping the strategy, the interface and the details that make the build hold together.
Decisions before decoration.
We establish the audience, value proposition, hierarchy and commercial job of the experience before polishing screens.
Fewer translation losses.
The thinking that defines the experience stays connected to the system that ships it.
Motion that earns its place.
Interaction supports comprehension and desire. It never competes with the product or the next decision.
E-commerce, engineered
Build for the way people actually buy.
Not every visitor arrives ready. Some are discovering, some comparing, some looking for one final reason to trust you. We design the whole journey—not just the checkout button.
Explore e-commerce ↗01Discover
Find the right product
02Understand
See why it fits
03Trust
Remove the doubt
04Buy
Protect momentum
05Return
Earn the next visit
Conversion, demonstrated
Small decisions.
Compounding impact.
maison / arc-chair
NEW / SERIES 04
Hand-finished · Ships in 48h
The Arc Chair
€680
A generous seat shaped for slower mornings and longer conversations.
4.9 / 5 · 86 reviews30-day returns
Conversion clarity62
Independent capability studies
See the thinking.
Then judge the craft.
Each study starts with a real commercial problem and demonstrates the strategy, art direction and interaction choices we would bring to an engagement. No invented clients. No fabricated results.
A rigorous, visible process
No black box.
No big reveal.
01
Frame
Business context, audience, evidence, constraints and the decision the experience needs to change.
02
Direct
Positioning, hierarchy, art direction and a shared rationale before page production accelerates.
03
Build
Responsive, accessible engineering with careful content behaviour, performance and motion.
04
Refine
Real-device review, launch discipline and a prioritized view of what should improve next.
Our point of view
“A beautiful website can earn a second look. A useful one earns trust. A clear one earns action. The best work does all three.”
Simon Johansson · Founder, FORMMERCE
A considered next step
Make your next website a reason customers choose you.
Tell Simon what is changing, what is not working and what the next version needs to make possible.
Share your project brief